The reasons why the song 'Stitches' is being used for my music video is, that the lyrics of the song are very emotive which will allow for a strong narrative aspect for the video. However it also has a faster chorus and catchy riffs which allows for a performance aspect as well which means that we can make the video diverse and interesting for the audience. It will also allow for us to sell the image of the band which has been proven to be important for our target audience.
On the other hand, it could be seen that the song is too slow for an indie song and that it does not represent the indie culture enough, due to the fact that the outfits of the band are not shown a lot in the video which goes against the conventions of indie music videos as the fashion aspect is not there. It also does not show insight into the indie culture with activities like clubbing etc.
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